Its Our DNA

It’s in our DNA

Sketching storyboards. Perfecting pixels. Or testing out our prototypes. One thing’s for sure: Our end user is at the heart of everything we do. By taking a human-centered design approach, we stay focused on creating meaningful experiences that meet the needs of the people around us.

SEE THE WAY WE WORK

SEE THE WAY WE WORK

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The beginning of Something great
WHAT'S NEXT

The beginning
of Something great

For the past year, our team's been hard at work on a design system to unify Visa's digital product offerings, elevate the customer experience and scale our payment technology solutions. You’ll start seeing it roll out with the relaunch of mVisa (in selected markets), Visa Checkout and other digital payment solutions for partners in the coming year. In the meantime, here's a sneak peek.

This presentation includes concepts and details under continued development by Visa. Any Visa features, functionality, implementation, branding, and schedules may be amended, updated or canceled at Visa's discretion. The timing of widespread availability of demonstrated functionality is also subject to a number of factors outside Visa's control, including but not limited to deployment of necessary infrastructure by issuers, acquirers, merchants and mobile device manufacturers. In addition, certain existing functionality is not available in all referenced countries.
Case Study

CASE STUDY 001

Getting it right:
Evolving the checkout experience

“Visa Checkout is vastly different from anything in the market at the moment. We’re positioning it to be a disruptor in the third-party checkout world, and other companies will be trying to follow our lead.”

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Case Study

CASE STUDY 002

THE POWER OF A PROTOTYPE:
DESIGNING FOR AN EMERGING MARKET

“In a world where competition is high and ingrained behaviors are hard to change, it’s ever more important to tell a story that resonates with user’s deeper needs.”

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Case Study

CASE STUDY 003

Immersive storytelling:
Bringing a Concept to Life

“Born out of a need to provide a venue for our issuers to experience our future vision firsthand, the Connected Card Studio was an immersive storytelling experience that engaged with our issuers in a new way.”

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Case Study

CASE STUDY 004

Designing a one-size-fits-all
that actually fits

“How can we create a scalable system that enables clients to set their brand apart while empowering them with varying levels of brand expression and customization?”

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