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Brand guidance for products

Discover essential guidelines for Visa products, including card art, fictitious brands and user aliases, as well as logo creation and naming conventions.

Card art (internal only)

Learn how to ensure Visa brand standards are met when representing digital cards.

Fictitious brands and aliases (internal only)

Find VPDS-approved fictitious brands and fake user aliases for use in demos and marketing materials.

Logo and naming (internal only)

Learn how to correctly use the Visa name and logo across Visa and non-Visa branded products.

These materials are intended for illustrative purposes only. They are provided AS-IS and should not be relied upon for marketing, legal, tax, financial, regulatory or other advice. Any links to third party sites are for your information only and do not constitute endorsement by or affiliation with Visa. Visa has no insight into and/or control over third party content and code and disclaims all liability for any such components.

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