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Terms of Use

Visa Product Design System Terms of Use, Version: March 19, 2025

These Terms of Use (“Terms” or the “Agreement”) apply to your use or access of the Visa web site located at design.visa.com (the “Site”). The Site is the property of Visa International Service Association. BY USING OR ACCESSING THE SITE, YOU AGREE TO THIS AGREEMENT; IF YOU DO NOT AGREE, DO NOT USE OR ACCESS THIS SITE. Visa may revise this Agreement by updating this page at any time. You are bound by such revisions and should therefore visit this page, from time to time, to review the current Terms. Your continued use of the Site following the posting of changes will mean that you accept and agree to the changes. If you are accessing this Site on behalf of an organization, then the terms “you” and “your” shall refer to the organization on whose behalf you access the Site.

Visa may at any time revise these Terms by updating this page. You are bound by such revisions and should therefore visit this page, from time to time, to review the current Terms.


  1. Use - Your use of this Site must comply with all applicable laws and regulations. Visa makes this site available to (i) to allow you access to Visa Documentation, Materials, and information about Visa Programs, and (ii) facilitate your participation in the Visa payment system or programs (collectively, the “Purpose”). You may not use this Site for any other purpose. VISA MAY DENY ACCESS AND USE OF THE SITE AT ANY TIME FOR ANY OR NO REASON, AT VISA’S SOLE DISCRETION.

  1. Prohibitions and Limitations - You may only download material from this Site for internal business use and solely in connection with the Purpose. Not all material will be available for download. You must retain all copyright and other proprietary notices on downloaded and/or copied material. Without Visa’s prior written consent, you may not distribute, modify, copy, publish, transmit, display, sell, license, use, reuse or create derivative works of any of the contents of, or Material displayed on, this Site, other than in connection with the Purpose. You may not access or use this Site in any way that could, or would be intended to, damage or impair this Site, or any server or network underlying this Site, or interfere with anyone else’s use and enjoyment of this Site. You may not use the Site, Visa Documentation, or Materials for any purpose that is unlawful or prohibited by this Agreement.

  1. Intellectual Property - The trademarks, logos and service marks, whether registered or unregistered displayed on the Visa Site are trademarks of Visa and others. The Three Bands Design and It’s Everywhere You Want To are registered trademarks of Visa in the United States and other countries (trademark denotations on the Site indicate federal registrations in the United States). Nothing contained on the Site should be construed as granting by implication, estoppel, or otherwise, any license or right to use any trademark displayed on the Visa Site without the written permission of Visa or such third party that may own the trademark. Misuse of any trademarks, or any other content, displayed on the Site is prohibited. Visa aggressively enforces its intellectual property rights, including via civil and criminal proceedings.

    The trademarks and copyrights not attributed to Visa are the property of their respective owners.

  1. Open Source Software - The Materials may contain software that is subject to terms that, as a condition of use, copying, modification or redistribution, require such software and derivative works thereof to be disclosed or distributed in source code form, to be licensed for the purpose of making derivative works, or to be redistributed free of charge (“Open Source Software”). To the extent any such license requires terms with respect to such Open Source Software that are inconsistent with this Agreement, then such rights in the applicable Open Source Software license shall take precedence over the rights granted in this Agreement, but solely with respect to such Open Source Software. You acknowledge that any applicable Open Source Software license is solely between You and the applicable licensor of the Open Source Software and that You shall comply with the applicable Open Source Software license. You agree not to use any Open Source Software in such a way that would cause any portions of the Materials to be subject to any Open Source Software licensing terms or obligations.

  1. Submissions - If you submit feedback or suggestions to Visa we may use your feedback or suggestions on an unrestricted basis and without obligation to you.

  1. DISCLAIMER OF WARRANTIES AND LIMITATION OF LIABILITY - THE SITE AND ALL MATERIAL CONTAINED THEREIN INCLUDING THE VISA DOCUMENTATION AND VISA PROGRAMS, IN WHOLE AND IN PART, ARE PROVIDED ON AN “AS IS” AND “AS AVAILABLE” BASIS, WITHOUT EXPRESS OR IMPLIED WARRANTIES OF ANY KIND, INCLUDING WARRANTIES OF TITLE, IMPLIED WARRANTIES OF MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE. WE DO NOT GUARANTEE THAT THE SITE IS VIRUS-FREE OR THAT ACCESS TO THE SITE WILL BE FREE FROM INTERRUPTIONS. TO THE FULLEST EXTENT PERMITTED UNDER APPLICABLE LAW, YOU EXPRESSLY ACKNOWLEDGE AND AGREE THAT YOU ASSUME SOLE RESPONSIBILITY AND RISK FOR YOUR USE OF THE SITE AND MATERIALS. VISA MAKES NOT WARRANTY, REPRESENTION OR COVENANT THAT THE MATERIAL, VISA DOCUMENTATION, VISA PROGRAMS OR ANY OTHER INFORMATION DISPLAYED ON THIS SITE OR YOUR USE OF ANY OF THE FOREGOING WILL NOT INFRINGE THE RIGHTS OF ANY THIRD PARTY.

    IN NO EVENT AND UNDER NO CAUSE OF ACTION, INCLUDING NEGLIGENCE, SHALL VISA AND ITS AFFILIATES, AND EACH OF THEIR RESPECTIVE OFFICERS, DIRECTORS, CUSTOMERS, MEMBERS, EMPLOYEES OR AUTHORIZED AGENTS (COLLECTIVELY, THE “VISA PARTIES”) BE LIABLE FOR ANY DAMAGES, CLAIMS OR LOSSES INCURRED (INCLUDING COMPENSATORY, INCIDENTAL, INDIRECT, SPECIAL, CONSEQUENTIAL, PUNITIVE OR EXEMPLARY DAMAGES), HOWEVER CAUSED AND UNDER ANY THEORY OF LIABILITY, ARISING FROM OR IN CONNECTION WITH THE SITE, VISA DOCUMENTATION, MATERIALS, AND/OR THIS AGREEMENT, EVEN IF A VISA PARTY IS ADVISED OF THE POSSIBILITY OF SUCH DAMAGES, CLAIMS OR LOSSES.

    WITHOUT LIMITING THE GENERALITY OF THE FOREGOING, THE VISA PARTIES SHALL NOT BE LIABLE TO YOU OR ANY THIRD PARTY FOR: (I) YOUR USE OF OR INABILITY TO USE THE SITE FOR ANY REASON; (II) ANY INACCURACY, INCOMPLETENESS OR MISINFORMATION CONTAINED IN ANY INFORMATION PROVIDED THROUGH THE SITE; OR (III) ANY OTHER USE BY YOU OF THE SITE, VISA DOCUMENTATION, OR MATERIALS.

    NOTWITHSTANDING ANYTHING TO THE CONTRARY CONTAINED HEREIN, THE VISA PARTIES’ CUMULATIVE LIABILITY TO YOU ARISING FROM ANY CAUSE OF ACTION WILL AT ALL TIMES BE LIMITED TO THE LESSER OF (A) YOUR ACTUAL LOSS OR (B) ONE HUNDRED US DOLLARS (US$100)(OR EQUIVALENT IN LOCAL CURRENCY). SOME JURISDICTIONS DO NOT ALLOW THE DISCLAIMER, EXCLUSION OR LIMITATION OF CERTAIN WARRANTIES, LIABILITIES AND DAMAGES, SO SOME OF THE ABOVE DISCLAIMERS, EXCLUSIONS AND LIMITATIONS MAY NOT APPLY TO YOU. IN SUCH JURISDICTIONS, THE VISA PARTIES’ LIABILITY WILL BE LIMITED TO THE FULLEST EXTENT PERMITTED BY APPLICABLE LAW. NOTHING IN THIS AGREEMENT EXCLUDES THE VISA PARTIES’ LIABILITY FOR (A) DEATH OR PERSONAL INJURY CAUSED BY ITS NEGLIGENCE, (B) FRAUD OR FRAUDULENT MISREPRESENTATION, OR (C) ANY MATTER WHICH IT WOULD BE ILLEGAL FOR THE VISA PARTIES TO EXCLUDE OR LIMIT OR ATTEMPT TO EXCLUDE OR LIMIT LIABILITY.

  1. Indemnification - You are solely responsible for your use of the Site, the Visa Documentation and all Materials. You agree to indemnify, defend and hold harmless Visa, its officers, directors, employees, and the successors and assigns of the foregoing against any third party legal cause of action, claim, suit, proceeding or regulatory action brought directly against Visa or any Visa Affiliate and related losses relating to your use of the Materials, Site, Visa Documentation, and/or Visa Programs.

  1. Links - Visa has not reviewed all of the sites which are linked to the Site, and the fact of such links does not indicate any approval or endorsement of any material contained on any linked site. Visa is not responsible for the contents of any site linked to the Site. Your connection to and use of any such linked site is at your own risk.

  1. Assignment - This Agreement may not be assigned by you without the prior written consent of Visa, which consent shall not be unreasonably withheld. Notwithstanding the foregoing, consent shall not be required for assignment or transfer made: (a) by operation of law, (b) to an Affiliate, or (c) in connection with a merger, acquisition, corporate reorganization, or sale of substantially all of your assets. Except as provided in this section, any attempts by you to assign or transfer any of your rights and/or obligations under this Agreement without the prior written consent of Visa shall be null and void.

  1. Governing Law - This Agreement will be governed by the laws of the State of New York, USA without giving effect to its provisions regarding conflict of laws that would mandate or permit application of the substantive law of any other jurisdiction. The exclusive venue for any dispute regarding this Agreement shall be in the state courts located in New York or the federal courts located in the Southern District of New York.

  1. Language - The prevailing language of this Agreement is English and any dispute arising from this Agreement will be settled to the extent permitted by law based on the English version.

  1. Entire Agreement - This Agreement constitutes and contains the entire agreement between the Parties with respect to the subject matter hereof and supersedes any prior or contemporaneous oral or written agreements. Each party acknowledges and agrees that the other has not made any representations, warranties or agreements of any kind, except as expressly set forth herein.

  1. Survival - The rights and obligations of the Parties which by their nature must survive termination or expiration of this Agreement in order to achieve their fundamental purposes shall survive any termination or expiration of this Agreement, including without limitation, the provisions of this Agreement relating to intellectual property rights, disclaimers, warranties limitation of liability, indemnification, governing law, and survival.

  1. Definitions
    • ”Affiliate” means, in relation to Visa, any subsidiary undertaking or parent undertaking of that person and any subsidiary undertaking of any such parent undertaking.
    • ”Material(s)” means all text, graphics, icons, illustrations, user interfaces, visual interfaces, images, logos, trademarks, sounds, music, artwork and computer code made available by Visa or any Visa Affiliate on this Site.
    • ”Visa Documentation” means collectively, the operational documents, technical integration requirements, specifications, user manual, help files, branding requirements, and other documentation made available by Visa or any Visa Affiliate on this Site.
    • ”Visa Program” means any program described on this Site, including, for example, the Visa Product Design System.

These materials are intended for illustrative purposes only. They are provided AS-IS and should not be relied upon for marketing, legal, tax, financial, regulatory or other advice. Any links to third party sites are for your information only and do not constitute endorsement by or affiliation with Visa. Visa has no insight into and/or control over third party content and code and disclaims all liability for any such components.

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