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Charts

Explore chart components and best practices for visualizing and communicating data insights.

Explore our collection of chart examples, which have been tailored to support Visa’s most common business scenarios and analysis tasks.

Insight category

Focus

Chart type

Compare trend to benchmark

Bar chart used to compare trends to a threshold such as goal, budget or average.

Compare category ranking

Bar chart used to compare differences between categories, such as countries or product types.

Distribution summary

Bar chart used to summarize the range of values of a distribution and identify the most common values.

Simple trend

Bar chart used to summarize and compare trends.

Trend

Bar chart used to identify high and low values and comparing trends.

Compare trend to benchmark

Dumbbell plot used to identify over or underperforming categories relative to a benchmark.

Current vs previous trend

Dumbbell plot used to compare variance and pace of growth between two date periods.

Trend with categories

Dumbbell plot used to compare variance between two categories over time.

Category pattern analysis

Heatmap used to compare categories across discrete date parts.

Category share of total

Heatmap used to highlight one category's contribution to the total, and compare values to a threshold.

Correlation matrix

Heatmap used to compare two metrics, and identify the most and least common combinations.

Seasonal pattern analysis

Heatmap used to visualize a metric in a calendar format, to identify seasonal peak.

Compare trend to benchmark

Line chart used to compare trends to a threshold such as goal, budget or average.

Current vs. previous trend

Line chart used to compare a primary metric to a secondary metric, such as current to previous year.

One vs. all trend

Line chart used to compare differences in trends between multiple categories, with emphasis on a primary category.

Trend with categories

Line chart used to compare differences in trends between two to five categories.

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